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  1. Create a pipeline of leads
  2. Develop new markets
  3. Send compelling communications to target audience (first year, transfer, graduates)
  4. Leverage scholarships and financial aid to impact net revenue


  1. Train and Coach new counselors
  2. Track KPIs
  3. Remove silos across university
  4. Improve student services
  5. Retain Students



1.  Embellish creative content
2.  Website audit
3.  Storytelling presence
4.  Develop digital strategy  
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